The Cosmetic Industry and its promises

We all would like to stay young and look young as long as we can. The skin care industry is aware of our hoping and makes all sorts of promises to sell us their products.

If you ever looked closely into the skin care products and their claims you might read a few very interesting statements. You might have come across “Lancôme Génifique” and “L’Oréal Paris Youth Code” products. Both product lines claim to target gens to make your skin look younger again.

Of course this is too good to be true and most of us did not think that the gens will really be altered in any way by using the creams and serums from Lancôme or L’Oréal Paris. Still their aggressive statement made many people curious to see what stands behind it.

In the end of June the Federal Trade Commission (FTC) raised charges against Lancôme and L’Oréal Paris (both belong to L’Oréal Paris) prohibiting to advertise that their product targets or boosts the activity of genes to make skin look or act younger (source FTC) as they can nor scientifically proof those claims.

Just as a little note “Lancôme Génifique” costs $132 per container.

The bottom line is that we should buy only skin care products we feel good with disregarding what advertisers are trying to sell us with their promises.