Tuesday, July 8, 2014

Jo Malone and the Art of Fragrance combining


Most of us I suppose have already been searching for THE fragrance. A signature fragrance- a sent unique to oneself underling one’s personality and fitting all occasions.

If you are on this mission you might be facing some difficulties such as the fact that popular fragrances are worn by everyone making a scent less unique. I know that the same scent does not smell exactly the same on different people but I still hate recognizing my favorite perfume on somebody else (of course not on friends and family but on strangers).
Another difficulty is that you need to like a fragrance “as is” since it is very difficult to alter the smell with a second perfume. I mainly end up spraying a bit more or a bit less to change the intensity but it does not change the smell.

During 2012 I have come across the British brand Jo Malone promising to help find a signature scent. Jo Malone founded the company in 1994 and sold it to Estée Lauder Companies in 1999.

Jo Malone offers a variety of scents grouped into the following segments: Citrus, Floral, Light Floral, Fruity, Spicy and Woody. Each segment contains three to four fragrances. Each scent by itself can be combined with any other scent according to personal preference. You may combine fragrances within one segment or several different segments. Of course each combination depends on your personal taste and style. The sales assistants at Jo Malone will usually be able to make a first suggestion according to your described likings and from there you can usually navigate around and try out different combinations.

Of course you can also wear the fragrances just as is but you might find that some of them lack a little twist. The reason for this is because they were thought to be used combined with one another. Mainly Jo Malone fragrances are having a clear defined smell which makes them perfect to be layered in combination to create a combined scent.

In terms of price the fragrances cost 47 Euros for 30ml and 92 Euros for 100ml. They are Eau de Cologne which means they are very light in concentration.
I highly recommend trying the fragrances in person as it will be much easier to decide what fits and what does not.

I started my Jo Malone collection with English Pear and Freesia. Until today this is still my favorite fragrance from their line. English Pear and Freesia is a light fruity/floral scent which makes me feel like a warm spring day. It is very difficult to describe a scent with words but this is the feeling it transmits to me.


Last year I added Blackberry and Bay and Peony & Blush Suede. Blackberry and Bay is a lovely warm berry smell which is absolutely adorable and more wearable than I initially thought. Peony & Blush Suede is very floral and sweet and I find it a bit too heavy for myself.
This spring I added Wild Bluebell and Nectarine Blossom to my little collection. Wild Bluebell smells like Lily of the Valley for me which I really like. The scent is very light! Nectarine Blossom & Honey smells exactly how it sounds like. Nectarines! I like it very much. It is a lovely summer scent for a hot day.

Here is my entire collection:

Overall I would like to note that Jo Malone offers fragrances for every taste. Depending on the combination they can be worn by ladies and gentlemen alike.
I do recommend when searching for a signature scent to visit a Jo Malone boutique to get some advice. The staff knows the products very well and can assist. Best would be to know a little bit about what you like and what you do not like and from there you can start discovering.

Pros:

·                     Large selection
·                     Chances to create a signature scent

Cons:

·                     Pricy
·                     Might take time to find the perfect match
·                     Not all fragrances are lasting very long. Testing in advance is highly recommended!

I recommend taking the time to decide what you like and to build up a collection carefully. At some point it will be fun to combine what you already own with something new. At first purchase I generally buy always the smallest bottle and if I use it up I purchase the larger version of a fragrance. It gives me enough time to consider what I like and what I would like to repurchase.

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